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Page performance

Check whether your landing pages encourage the next step.

Compare the pages visitors land on and see what they do next. Choose a landing page or product page worth improving based on the data collected.

30 days for PLN 0 · first payment after the trial · cancel anytime. We set it up for you within 48 hours.

Page performanceFlowpeek

Which pages lead to a purchase?

Landing pages

Visits

8,640

Conversion

2.8%

PageVisitsConversion
/fall-collection3,4203.6%
/bestsellers2,1803.1%
/new-arrivals1,7601.4%

Find a page to review. Go to user behavior and see what might need to change.

From report to decision

See more.
Choose your next step.

  • Compare landing pages
  • Find pages that need attention
  • Connect the numbers with journeys and events
01

A ranking of landing pages

See where visits begin. It's easier to work out which pages matter most for the traffic you acquire.

02

Behavior after entry

Check the available visit metrics and go to how visits unfolded to see whether users take the next step.

03

A single URL or a group of pages

Switch from the single-page view to URL groups. Organize addresses with your own rules and compare, for example, category pages with product pages.

04

A concrete list to improve

Combine the report with journeys and the funnel. Choose a page and one change to test.

01

value in everyday work

Improve the pages that actually play a part in winning customers.

Not every page has the same impact on the customer's path. The report helps you choose a URL with meaningful traffic and a specific problem before your team spends time rebuilding the whole site.

  • The order of work on landing pages and the offer
  • Assessing a page together with the rest of the visit
  • A concrete task for the person improving the page
02

first contact with the offer

Judge a page by the rest of the visit, not just by entries.

In one table, compare visits, visitors, visits with a purchase, their share, time and revenue. You can combine similar page URLs into a group, such as one product category, and then choose a specific page to improve.

  • Individual pages and URL groups
  • Share of visits with a purchase (CR), bounce rate and average pages per visit
  • Available revenue and average order value
03

the customer's next step

See what happens after a landing page opens.

A page's popularity alone doesn't explain its role in the purchase. Set visit data against the rest of the journey and check whether visitors move on to the offer and the purchase steps.

  • The entry as the start of journey analysis
  • Links to subsequent actions
  • Assessing the page and the traffic sent to it together
04

from report to layout

Choose the part of the page worth a closer look.

Once you've found the URL, check the available visit flow and events. Assess whether key information or a button is where users actually get to.

  • Events and visit flow on the page
  • Layout context on a given device
  • One fix to assess later

Getting started

Start with your own store.

Go from setup to a specific question. During the trial, you'll see how this module helps in your day-to-day work.

  1. 01

    We collect page visits

    Once tracking is running, Flowpeek recognizes landing pages and subsequent events.

  2. 02

    Choose a page to analyze

    Start with the URL you send campaign traffic to or a popular product page.

  3. 03

    See what's worth changing

    Set the report against events and journeys. After a fix, compare the result over a similar period.

In your daily work

From question to action.

Campaign specialist

A new landing page is attracting visits.

Check the activity on that page and whether users move on to products.

What you gain

You assess how well the campaign matches the page you send its traffic to.

UX / CRO specialist

You want to improve the mobile experience.

Choose an important landing page and look at its layout and journeys on phones.

What you gain

You justify the change with a concrete observation about a place customers actually use.

E-commerce manager

The list of pages to rebuild is long.

Compare their share of traffic and visitor behavior, then pick a URL for in-depth analysis.

What you gain

You focus work on a page that matters for the purchase process instead of choosing it based on looks alone.

Content team

You have several promotional pages to refresh.

Compare entries, further activity and sessions with a purchase, then trace visit journeys on the selected URL.

What you gain

You choose the page and the offer arguments worth working on first.

Your plan for the first 30 days

Check the value.
On your own data.

Choose a landing page and prepare a specific fix to test.

  1. 01

    Launch page tracking

    We set up Flowpeek within 48 hours and check traffic on the URLs that matter for your store.

  2. 02

    Choose a page with meaningful traffic

    Compare entries and how visits continue. Pay attention to pages linked to your current campaign or offer.

  3. 03

    See the page through the data

    Combine the report with visit histories and the click map. In the consultation, we'll agree on how to describe the problem to the person improving the page.

  4. 04

    Plan how to assess the change

    Write down the page, the element to check and the metric for the customer's next step.

How will you know it's worth it?

You have a priority URL, a rationale for choosing it and a specific hypothesis about the offer or layout.

Try free for 30 days

Questions and answers

Good to know before you start.

Is this a page speed test?

This module is for assessing pages through the lens of traffic and visitor behavior. Speed tests and Core Web Vitals are worth running separately.

Will the report tell me what change to make?

It helps you find the page that needs attention. You'll choose the specific change by checking its layout, events and where users go next.

Which page is best to start with?

Choose a URL that matters for your current goal: a campaign landing page, a popular category or a product page. Assess it together with the type of traffic you send to it.

Does a high number of page views mean it's a good landing page?

It shows the scale of traffic. When assessing effectiveness, also check the next actions and the page's role in the purchase. A guide and a product page may have different goals.

How do I connect this report with journeys and events?

After choosing a URL, check the visit journeys and events on that page. This helps you go from knowing that a page needs attention to choosing a specific element of the layout.

Can I assess a whole group of pages instead of one URL?

Yes. The URL groups view combines similar pages according to the rules you set. For a group, you'll see sample URLs, the number of visits, visits with a purchase, their share (session CR) and revenue. Start, for example, with a whole category, then choose a specific page to check.

Do I have to rebuild the whole page?

It's often worth starting with one question: does the offer match the ad's message, is the key information visible and does the user move on? The report and visit journeys help you narrow down the work.

How can I test this module in my own store?

Choose “Try free for 30 days” and point to the page whose results you want to understand. We'll set up tracking so the trial is based on the behavior of your own visitors.

30 days on your own data

Work with your own store's data for 30 days.

Start a 30-day trial. We set up and configure Flowpeek in 48 hours. You get a ready-to-use dashboard and a consultation in the first month.

  • No fixed-term contract
  • We set everything up for you in 48 h
  • App servers in Germany (EU)
  • Cancel anytime