Flowpeek in your store.
Works with any store. See the ready integrations, the data and how setup works.
WooCommerceOrders, events and visit context.See the integration
ShopifyConnect store data with Flowpeek analytics.See the integration
ShoperCheck what the store connection covers.See the integration
IdoSellSee the data and how the integration works.See the integration
PrestaShopFrom integration to reports.See the integrationLooking for marketing tool connections? See the full integrations catalog.
Set up in 48 hours. We configure everything for you.
Traffic sources
See where visitors come from, whether ads, search or e-mails, and which sources lead to orders, not just clicks.
30 days for PLN 0 · first payment after the trial · cancel anytime. We set it up for you within 48 hours.
With this module
Traffic sources in practice
Google Ads, Meta, organic results or direct visits? See each channel's share and separate acquiring new audiences from people returning to your store.
Traffic sources
The session summary, new and returning users and channel share show the structure of your traffic. The bar chart lets you compare the main sources at a glance.
From the report view to your next question
Compare the blue bars for Google Ads, Meta and organic traffic. See which activities widen your audience and set them against the cost of acquisition.
The green bars show returning users. Compare their share across sources, then check in the journeys how subsequent visits lead to a purchase.
Combine this view with costs and attribution to assess the revenue assigned to a channel. Traffic without proof of acquisition has its own category — you also see the share that needs checking.
From report to decision
Campaign and click tags in links, along with information about the previous page, help establish where a visitor came from.
Compare the mix for each source. See where new users appear and where people already recognized by tracking come back.
Assess channels together with the available order links. Go to attribution, which assigns a share of the sale to the sources the customer came from before buying.
A missing source isn't added to some chosen channel. You can see where it's worth improving tagging or tracking.
value in everyday work
More visits can look good in a report, but your store needs interest in the offer and purchases. Traffic sources help you prepare a discussion about the role each channel plays and where deeper analysis is worthwhile.
acquisition
Campaign tags and entry context help organize your sources. See where traffic comes from and make sure you're comparing channels over the same period.
quality after entry
A visit from a campaign is the start of the path. Go from the source to user behavior and see whether people view the offer and reach the next purchase steps.
clean tracking
Inconsistent campaign names and missing source information make analysis harder. The report gives you a reason to check links and configuration before a channel's result becomes the basis for a budget decision.
Getting started
Go from setup to a specific question. During the trial, you'll see how this module helps in your day-to-day work.
01
We verify entry tracking and the parameters that help recognize sources.
02
Choose a period and set traffic against behavior and the available conversion data.
03
Check the journeys and funnel for the selected traffic. Work out whether the problem starts in the campaign or after entering the store.
In your daily work
Marketing specialist
Check source recognition and further behavior on the offer page.
What you gain
You assess the quality of visits after the click and find something to improve in the messaging or the landing page.
Advertising agency
Review traffic behavior and the available links to orders.
What you gain
You have a broader picture for your recommendation than a click comparison alone.
Analyst
Check link tags and standardize how your team creates them.
What you gain
You clean up future tracking and make it easier to compare campaign results.
Partnerships coordinator
Agree on link tags, then compare visits and further behavior with other sources.
What you gain
The discussion about continuing the partnership is based on the behavior of acquired users, not just the reach of the publication.
Your plan for the first 30 days
Assess your most important sources and choose a channel to work on further.
Within 48 hours we set up Flowpeek and help you organize how entries are recognized.
Start with the sources you spend budget or time on: ads, the newsletter, SEO or partnerships.
Check visits, next steps and linked sales. Use the consultation to discuss the differences.
Choose a campaign analysis, a landing page or a tagging change that will make the next assessment easier.
You have a clear assessment of the selected source and know what action follows from your observations.
Questions and answers
It can recognize sources from link parameters and the referring page. Campaign cost data requires a separate ad integration.
It's a situation where the available data isn't enough to reliably determine the source or link it to an order. It's worth checking your campaign tagging and tracking configuration.
Add UTM tags to your links: the source name, the channel type and the campaign name. Agree on one naming convention within your team and use it in ads, messages and partner materials. The report will find it easier to group entries from the same campaign.
This traffic can also include entries with no available referrer or tags. Interpret the category according to the report's definition; a lack of information alone doesn't prove the address was typed in.
Different sources can attract visitors with different intentions. Set the scale of traffic against behavior, the cart and available sales, and for paid campaigns, against cost as well.
No. The report describes user recognition in tracking, not a customer's first purchase. A change of device, identifier or consent scope can affect this split. Use it to assess the traffic mix; check new buyers in your order data.
First check its role, scale and place in the recorded journey. It's also worth seeing whether order data and tags are correctly linked. A zero value in a single report doesn't explain the cause on its own.
Over 30 days, compare your store's most important channels. We'll take care of the setup and help you check your campaign tagging.
From description to practice
Basics · 11 min read
Calculate your store's conversion rate, check the denominator and see what public averages really say. Set your own baseline split by device and source.
Read the guideBasics · 9 min read
Learn the UTM parameters, write down a naming dictionary and check links before they go out, so campaign orders don't end up under direct traffic.
Read the guidePractice · 11 min read
Give each creator their own code and UTM link, set the time window before the post goes live and compare sales with a baseline. Calculate the cost per new customer.
Read the guide30 days on your own data
Start a 30-day trial. We set up and configure Flowpeek in 48 hours. You get a ready-to-use dashboard and a consultation in the first month.
30 days for PLN 0 · first payment after the trial · cancel anytime
See pricing after the trialReports that complement each other
Flowpeek combines its own visit tracking with your store's orders and attributes sales to channels using the model you choose. Compare six models and see which sources start, support and close a purchase.
See campaign costs next to the sales they generated. Check ROAS and acquisition cost, then the behavior of people who came from ads, before you change your budget.
Open a visit's history and follow the path from the first page to the cart or order. See where the visitor came from, which products they viewed and what they did, step by step.
