Flowpeek in your store.
Works with any store. See the ready integrations, the data and how setup works.
WooCommerceOrders, events and visit context.See the integration
ShopifyConnect store data with Flowpeek analytics.See the integration
ShoperCheck what the store connection covers.See the integration
IdoSellSee the data and how the integration works.See the integration
PrestaShopFrom integration to reports.See the integrationLooking for marketing tool connections? See the full integrations catalog.
Set up in 48 hours. We configure everything for you.
Measurement comparison
See Flowpeek, GA4, Google Ads and Meta Ads results side by side. Find out where the differences come from before you change the budget — without copying numbers between dashboards.
30 days for PLN 0 · first payment after the trial · cancel anytime. We set it up for you within 48 hours.
With this module
Measurement comparison in practice
Compare Flowpeek, Google Analytics 4 (GA4), Google Ads and Meta Ads results for the same period. Check that data retrieval has finished before you treat a difference as a campaign problem.
What you'll see and what to check next
Separate cards show the metrics available for Flowpeek, GA4 and ad accounts. Each keeps its own reporting perspective.
Next step
Check the selected store and accounts. Determine whether you're comparing store orders, purchases recorded by analytics or results attributed to ads by their platform.
The report lets you choose the period, time zone and available source, campaign and device filters. That's the basis for a clear comparison.
Next step
Keep dates and currencies consistent. Make sure sync has finished before you use a difference to assess a campaign.
The comparison shows which system's result is worth checking. Start with a specific number, e.g. orders or revenue, or a selected data source.
Next step
Check whether the data has been retrieved and how the report is set up. Then compare the rules for assigning sales to sources. Note which differences you've explained and which need further checking.
An attribution model is a rule for assigning a share of sales to sources. Learn the six Flowpeek models and choose the rule your team will use in future comparisons.
The scope depends on connected accounts, permissions and sync. The report keeps the platforms' different definitions; it doesn't add up their conversions into a single sales figure. An unavailable result or a hidden gap doesn't mean zero.
From report to decision
Source cards show the available Flowpeek, GA4, Google Ads and Meta Ads metrics. You know which system each number comes from.
The table lines up comparable Flowpeek, GA4 and Google Ads metrics. It shows the available percentage differences so you can more easily pick a specific result to check.
The table shows six rules for assigning credit for sales to sources — attribution models. Compare how the results of ads, search or other sources change when the first, the last or every touchpoint before purchase counts.
See up to when the data is complete, whether the selected day is partial and whether a source reports a problem. The report also flags comparability issues with currencies and time zones.
Connect your product catalog, known as a feed, with Google Ads data. Select products with no impressions, no clicks or with cost but no sales. You can also find low ROAS — the ratio of Google Ads conversion value to ad cost. You set the threshold yourself.
Review ad costs and results for specific products. Download the visible list as a CSV file for your spreadsheet. Pass it to your agency and agree which items to check first.
one meeting, one shared reference point
The store report, GA4 and the ad platform can attribute the same sale differently. Choose the dates and source, check completeness and the definition of the result. Treat a difference as a question about measurement instead of assuming up front that one tool is wrong.
attribution without mixing models
Line up six local Flowpeek models: First Touch, Last Touch, Last Non-Direct, Linear, Position Based and Time Decay. GA4 model information is shown separately when the integration provides it. These are different ways of assigning credit, not extra sales to add up.
feed and ads
A product can be in the catalog but get no impressions, or generate cost without recorded sales. Connect the feed with Google Ads data and review the selected group. Before changing a campaign, take availability, margin and the number of observations collected into account.
Getting started
Go from setup to a specific question. During the trial, you'll see how this module helps in your day-to-day work.
01
We connect the selected integrations and check their sync. For product impression analysis, you also need a feed assigned to the store.
02
Choose the store, dates and available filters. Check the currency, time zone and data completeness before assessing differences.
03
Start with a significant gap or a group of products. Verify the cause and prepare a configuration or campaign change with your team.
In your daily work
Store owner
Open the source data for the same range, check the sync status and pick a metric whose results differ widely.
What you gain
You discuss a specific gap and measurement definition instead of comparing unexplained totals.
Google Ads specialist
Select products without impressions or with cost but no sales and review their ad results.
What you gain
You have a list of products to check in the catalog, the campaign settings and your cost of sales.
Agency analyst
Compare it in the Flowpeek model matrix and check whether it shows up earlier in the journeys.
What you gain
You prepare better-grounded questions about the channel's role before recommending a budget change.
Your plan for the first 30 days
Explain one significant measurement gap or prepare a concrete list of products for a campaign review.
We set up Flowpeek within 48 hours and configure the data sources you need.
Set the range, check the sync and choose a gap or product segment to analyze.
In the consultation during the first month, go from observation to a question for your team or agency and a way to verify it.
You have shared material for a conversation about measurement and one concrete action to verify.
Questions and answers
No. The integrations can work independently. The report shows the range available for connected sources; some comparisons appear only after they've been configured and synced.
It puts data, definitions and available gaps side by side. Differences may come from conversion attribution, dates, time zones, consents or data range. The report helps you investigate them, but doesn't automatically treat one source as correct in every situation.
Meta Ads has its own card with available results, including cost, purchases and ROAS. The gap table lines up Flowpeek, GA4 and Google Ads. The scope of what's shown differs between sources.
A product catalog (feed) assigned to the store and a connected Google Ads account with product ad data. You can select e.g. no impressions, cost without sales or low ROAS. It's a list to check; a product being on it doesn't guarantee that changing the ad will improve sales.
The CSV file contains the products visible on the selected list. If more products match, the report shows how many. Choose a narrower group or additional filters to prepare another list.
From description to practice
Practice · 11 min read
Work out the maximum cost per order from your margin, plan the budget from a sales goal and scale it in steps while checking the cost of extra orders.
Read the guideBasics · 7 min read
Gather your store details, check the first visit and order, agree on the data scope. A simple sign-off checklist — no self-installation needed.
Read the guideAdvanced · 10 min read
Align dates, revenue definitions and attribution. Compare specific orders, find the source of the discrepancy and agree on a shared reporting rule.
Read the guide30 days on your own data
Start a 30-day trial. We set up and configure Flowpeek in 48 hours. You get a ready-to-use dashboard and a consultation in the first month.
30 days for PLN 0 · first payment after the trial · cancel anytime
See pricing after the trialReports that complement each other
Set interest in your product range against carts and order data. Find products worth giving more visibility to, and ones whose offer is worth improving.
Flowpeek combines its own visit tracking with your store's orders and attributes sales to channels using the model you choose. Compare six models and see which sources start, support and close a purchase.
See campaign costs next to the sales they generated. Check ROAS and acquisition cost, then the behavior of people who came from ads, before you change your budget.
