Flowpeek in your store.
Works with any store. See the ready integrations, the data and how setup works.
WooCommerceOrders, events and visit context.See the integration
ShopifyConnect store data with Flowpeek analytics.See the integration
ShoperCheck what the store connection covers.See the integration
IdoSellSee the data and how the integration works.See the integration
PrestaShopFrom integration to reports.See the integrationLooking for marketing tool connections? See the full integrations catalog.
Set up in 48 hours. We configure everything for you.
Product analytics
Set interest in your product range against carts and order data. Find products worth giving more visibility to, and ones whose offer is worth improving.
30 days for PLN 0 · first payment after the trial · cancel anytime. We set it up for you within 48 hours.
With this module
The product report in practice
Bestsellers are only part of the picture. Flowpeek also shows products that are often viewed, added to the cart and abandoned. It's easier to decide where to improve your offer and what to promote.
Product table
Views and unique visitors show interest. Cart, purchases, CR (purchases relative to views), revenue and exits add context about what happened next. Read these columns together, for the same period.
From the report view to your next question
In the report shown, the navy-and-cream shirt has 28 views and 5 add-to-carts. Check the product page, variants and delivery terms before you choose a change to your offer.
For the same shirt, you see 5 add-to-carts and 0 recorded purchases. That's a starting point for checking the funnel and journeys — the numbers alone don't explain why the customer didn't buy.
The chocolate shirt has 5 purchases and PLN 1,350.49 in revenue here. Compare its share of sales with the interest in the offer. Purchases mean transactions that include the product, not the number of units sold.
Product opportunities · catalog + Google Ads
Connect your product catalog — the feed — with your Google Ads results. Find listings with no impressions, ads that cost money without sales, and products that perform well. You assess them by ROAS: the conversion value from Google Ads divided by ad cost. Build a list of products whose ads or offer are worth checking.
You choose a product group and a ROAS threshold, meaning the revenue from every zloty spent on ads. Once your product catalog and Google Ads data are connected, the report shows the offers that meet your conditions.
Each segment points to a different decision: fixing data, improving how the offer is presented or reviewing spend. Pick the topic that matters for your catalog.
Which products need checking before you assess their ads?
You review products whose status or identifier needs clarifying before you judge ad performance. Your team knows which check to start with.
What to check next
Check the product status, feed errors and whether identifiers match. Fix the data issue before assessing the campaign's potential.
Which catalog items had no impressions in the selected period?
You also see the part of your offer that doesn't show up at the top of the spend report. You can check whether valuable products get a chance to reach customers.
What to check next
Once the data is in, check whether the product can be advertised and review bids and campaign settings. Pick a product and plan a test of showing it in ads.
Which products are shown but don't attract visits?
You get a list of listings to review before increasing spend: the title, image, price and how well the ad matches the audience.
What to check next
Take the number of impressions and the length of the period into account. Choose one change to how the product is presented, then compare clicks.
Which products generate costs without conversions reported by Google Ads?
You narrow the budget conversation down to specific items instead of treating the whole campaign as one problem.
What to check next
Check the scale of the cost, the offer and the product page. Compare the result with in-store behavior reports and decide what to test before investing further.
Which products have ad conversions, but their value relative to cost is below your target?
You separate no result from a result that's too weak for your target. You can set priorities for price, offer or ad targeting.
What to check next
Set the threshold based on the product's margin and other cost of sales. Plan one change so you can assess its result on its own.
Which products have conversions and a ROAS at least equal to the selected threshold?
You get candidates for a further budget test or a separate campaign. You base the decision on a specific product and its results so far.
What to check next
Check the number of conversions, the margin and availability. Set the size of the test and how you'll evaluate it before changing the budget in Google Ads.
We assign the feed and Google Ads to the right store. We check product identifiers and syncing so that the report covers the same offer.
Compare products over the same period. Set the ROAS threshold based on your target, margin and store costs. A single default value doesn't determine whether every offer is profitable.
Choose, for example, spend without sales or no impressions. Download the visible list as a CSV file for a spreadsheet. Hand specific products over to whoever runs your ads or to your store team.
Assign each product a specific task, owner and deadline. After changing the offer or campaign, come back to the report for a comparable period and assess the result together with the scale of the data.
You need a catalog with identifiers that let products be matched to listings in Google Ads. Connecting the store alone doesn't replace a configured feed.
The report uses product data and serving statuses pulled from the selected account. Before interpreting it, check that syncing has finished for the period you're analyzing.
Conversions, their value and ROAS in this report come from Google Ads. “Spend without sales” means no conversions in this data and the selected period, not that the product was never ordered in your store.
A strong result is judged against the ROAS threshold you set. It isn't a profit calculation or a guarantee of results after increasing the budget. Flowpeek points to areas to work on; you make campaign changes in Google Ads.
An empty report or incomplete sync doesn't prove that products had no activity. Check the feed, the account link and the period. Items that don't meet the conditions of the other segments may have the status “Collecting data”.
When the table is limited, the report shows the number of visible and matching products. The CSV file contains the visible products; choose a narrower group to prepare the next list for analysis.
From report to decision
Views, visitors, add-to-carts, purchases and revenue sit side by side. The CR metric shows the number of transactions containing the product relative to its views. Sort the table and choose a product to check.
Narrow the table down to a brand or category available in your catalog. Check the top products and the brand revenue ranking for the selected currency.
Set thresholds for views, carts, CR or revenue to choose products for review. Export the result to CSV and add your own margin and availability data.
A product that's often viewed but rarely added to the cart is worth checking for its description, price, availability and variants.
value in everyday work
Product copy, photos and promotions compete for your team's time. Comparing views, carts and sales helps you choose which part of the range to analyze and tell a lack of visibility apart from a problem with the next step.
interest and orders
The product funnel sets views, add-to-carts and purchases side by side. The top products ranking shows the leaders for the selected metric, and the table lets you drill down to a brand, a category and a specific product. You compare interest with the next step instead of choosing your offer by revenue alone.
working on your offer
Start with a selected category or brand. Set a minimum number of views and compare carts and purchases to tell a significant problem apart from a one-off observation. You can export the result to a CSV file, open it in a spreadsheet and pass it on to the team preparing the promotion.
shared definitions
The report flags missing items and products that couldn't be unambiguously matched to the catalog. Purchases are based on confirmed server-side events; importing order status alone doesn't fill in this metric. When comparing revenue, you choose a single currency.
Getting started
Go from setup to a specific question. During the trial, you'll see how this module helps in your day-to-day work.
01
We verify the catalog, product events and order data available through the integration.
02
Choose a period and see how interest in your range translates into next actions.
03
Improve the product page or increase the visibility of a selected item. Come back to the report to assess the effect.
In your daily work
Category manager
Check its activity and look at a few journeys.
What you gain
You choose an element of the offer to improve based on observed behavior.
Campaign specialist
Compare interest and sales for individual products before choosing what to advertise.
What you gain
You have an additional basis, alongside margin and availability, for choosing the range to promote.
Store owner
Check the identifiers, the period and the available corrections.
What you gain
It's easier to establish whether you're comparing the same range and the same definition of a sale.
Merchandising team
See which products attract attention and make it into the cart, then compare that with what you know about stock and margin.
What you gain
Your display decisions combine customer behavior with the economics of the offer instead of relying on views alone.
Your plan for the first 30 days
Choose products to improve or give more visibility to.
Within 48 hours we set up Flowpeek and the store integration, and check the product data.
Start with a category, a promotion or a group of products that matters for your sales plan.
Compare views, carts and orders. In the consultation, we'll help you choose questions for analyzing your offer.
Prepare a short list: what to promote, what to improve and which report to come back to after taking action.
You have a well-founded list of products to act on and know which observations led you to choose them.
Questions and answers
The report uses behavior and sales data. Order value is not margin; to assess profit, you also need the cost of goods and other costs.
The scope of corrections depends on the data provided by the connected store. During setup, we check what the specific integration delivers.
Product CR is the number of recorded transactions containing a given product divided by the number of its views, multiplied by 100%. It is not the share of people or sessions ending in a purchase. With no observed views, the report shows no data. So always look at purchases together with the number of product views.
Views are a signal of interest. Before deciding, check the next actions, sales, availability and product economics. Lots of traffic with no carts may point to a need to improve the offer.
Start with the transition to the cart and visit journeys. Then check the price, variants, availability, description and delivery terms. The report helps you choose where to look, but it doesn't prove the cause on its own.
It sets your product range's results against interest and the events leading up to a purchase. This lets you look for products that get viewed but lose users before the cart or order.
Yes. Narrow the report down with filters and export a CSV. You can add margin, stock and the promotion plan in your own spreadsheet. The export keeps separate amounts for different currencies, so it doesn't create a combined revenue figure by adding them up. The report helps you choose your range; it doesn't replace data on product economics.
Check the report on your own product range for 30 days. We'll connect your store and help you choose the products to start your analysis with.
From description to practice
Practice · 10 min read
Calculate the cost and gain of a threshold using your order value distribution. See how many new orders you need for free shipping to pay for itself.
Read the guidePractice · 11 min read
Give each creator their own code and UTM link, set the time window before the post goes live and compare sales with a baseline. Calculate the cost per new customer.
Read the guideBasics · 7 min read
Learn the difference between a visitor, a page view and an order. Read each result against the period, your own goals and the detailed reports.
Read the guide30 days on your own data
Start a 30-day trial. We set up and configure Flowpeek in 48 hours. You get a ready-to-use dashboard and a consultation in the first month.
30 days for PLN 0 · first payment after the trial · cancel anytime
See pricing after the trialReports that complement each other
See campaign costs next to the sales they generated. Check ROAS and acquisition cost, then the behavior of people who came from ads, before you change your budget.
The conversion funnel shows each step of the purchase: product, cart, checkout form and purchase. See how many visits reach each one and choose where to start making improvements.
“What changed in sales?” or “Which channels bring in orders?” Ask in plain language, see the source data and move on to the next step without hunting for each report separately.
