Flowpeek in your store.
Works with any store. See the ready integrations, the data and how setup works.
WooCommerceOrders, events and visit context.See the integration
ShopifyConnect store data with Flowpeek analytics.See the integration
ShoperCheck what the store connection covers.See the integration
IdoSellSee the data and how the integration works.See the integration
PrestaShopFrom integration to reports.See the integrationLooking for marketing tool connections? See the full integrations catalog.
Set up in 48 hours. We configure everything for you.
Marketing costs
See campaign costs next to the sales they generated. Check ROAS and acquisition cost, then the behavior of people who came from ads, before you change your budget.
30 days for PLN 0 · first payment after the trial · cancel anytime. We set it up for you within 48 hours.
With this module
Before you compare return on ad spend
When assessing the revenue attributed to each zloty spent on advertising (ROAS), check which source the sale was assigned to. This view from the marketing costs module lets you compare the first and last touch before a purchase.
First Touch and Last Touch
The screenshot shows two of the available models: First Touch and Last Touch. The same orders can give different channel shares because the assignment rule changes. You choose the other rules in the attribution settings.
From the report view to your next question
Google Ads has 47 conversions under First Touch and 39 under Last Touch here. Review Top paths and assisted conversions to see where the source appeared earlier. The difference doesn't mean eight orders were lost.
Direct has 74 conversions under First Touch and 83 under Last Touch here. Last Non-Direct lets you assess the last earlier touchpoint other than Direct, if one exists in a qualifying journey.
Both tables show 136 unattributed purchases. Changing the model won't fill in their history by itself. Check the links, sources and window before you treat a channel's result as the complete picture of sales.
From report to decision
Connected ad accounts provide costs and the available campaign results. You assess them alongside sales and visitor behavior.
ROAS is the revenue attributed to an ad divided by its cost. Check both amounts and the period they cover before comparing the result with the ad platform.
Find campaigns whose cost is growing faster than the sales attributed to them. Go to traffic sources and user behavior.
Add an agency fee, a management fee or a platform cost to a source. Record the amount, currency and period so that marketing discussions include these expenses too.
value in everyday work
When costs, sales and attribution rules are discussed separately, it's easy to make decisions based on different numbers. A shared context helps you prepare a concrete conversation about a campaign and justify what needs checking before the next spend.
cost and results
Connected ad accounts provide the available campaign results. Set them against store data for the same period to prepare a channel assessment based on cost and results.
budget decisions
A change in ROAS is the start of a question. Check whether the spend, order value or sales attribution has changed. Then go to the sources and behavior of the traffic the campaign attracts.
team discussions
Ad spend is only part of the budget. In Flowpeek, you can also assign an agency, management or platform fee to a source. With a description and a period, you know what the comparison includes, instead of adding costs from memory during a meeting.
Getting started
Go from setup to a specific question. During the trial, you'll see how this module helps in your day-to-day work.
01
We set up the supported connections and check the cost import to get the dashboard ready for analysis.
02
Compare spend with your store data, checking the currency and how sales are attributed.
03
Open the channel details and check traffic and conversions before you decide to change the budget.
In your daily work
Store owner
Compare them with sales data and check which campaigns are behind the change.
What you gain
You choose a specific channel to discuss with the person running your ads.
Performance manager
Check the cost, revenue and order attribution, then the behavior of the acquired traffic.
What you gain
You can separate a change in spend from a problem with the offer, tracking or the checkout process.
Advertising agency
Agree on identical dates and definitions, and show where the value in each report comes from.
What you gain
You prepare a budget recommendation with a clearly described reference point.
Store owner and agency
For a selected area, go to traffic behavior and landing pages.
What you gain
The spending decision takes into account what happens after the click, not just the number shown by the ad platform.
Your plan for the first 30 days
Prepare one recommendation about a budget or a campaign.
Within 48 hours we set up Flowpeek, the store integration and the selected ad accounts.
Choose a period and a revenue definition. See costs, results and how sales are attributed.
Check sources, the landing page and the funnel. In the consultation, we'll help you connect these observations with spend.
Specify the proposed step, the reasoning behind it and the metrics to assess in the next period.
You can present a budget recommendation together with the numbers and assumptions it's based on.
Questions and answers
Tools may attribute sales to ads differently and look for ad interactions over a different period before the purchase. This period is called the attribution window. They may also calculate revenue differently. Compare the same dates and check the rules behind the result.
ROAS sets revenue against ad cost. Profitability also depends on margin, returns and the costs of running the store.
No. A campaign tag added to a link, e.g. a UTM parameter, makes it possible to recognize the source of a visit. Pulling in spend requires a separate, supported connection to the ad account.
Besides ROAS, check the number of orders, cart value, margin, product availability and the scale of unattributed sales. Also decide what result after the change you'll consider a success.
Compare amounts in the same currency. Flowpeek doesn't convert them using exchange rates. Check the currency of the costs from the ad account and of the store's revenue; don't directly compare, for example, a cost in euros with sales in Polish zloty.
The ad platform is an important source, but it describes results by its own rules. Flowpeek lets you set costs against the store's context and discuss attribution differences. That's useful when several platforms each claim a share of the same sales.
No. Also assess the scale and quality of the traffic acquired and the sales result. The report helps you prepare an analysis, but the direction of any budget change should take into account your store's goals and the economics of your offer.
Start a 30-day trial and compare costs with your store's results. We'll help you set up the connections and go through the report in the consultation during your first month.
From description to practice
Practice · 11 min read
Black Friday 2026 falls on November 27. Record a baseline, define signals for the sale days and judge the result after discounts, returns and ad costs.
Read the guidePractice · 11 min read
Work out the maximum cost per order from your margin, plan the budget from a sales goal and scale it in steps while checking the cost of extra orders.
Read the guidePractice · 10 min read
Learn the ROAS formula, a break-even example and how to diagnose a drop. Judge a campaign in the context of costs, products and order volume.
Read the guideBefore you compare campaigns in the report, work out your break-even ROAS, profit after ad costs and maximum cost per order. The free calculator runs in your browser.
30 days on your own data
Start a 30-day trial. We set up and configure Flowpeek in 48 hours. You get a ready-to-use dashboard and a consultation in the first month.
30 days for PLN 0 · first payment after the trial · cancel anytime
See pricing after the trialReports that complement each other
Flowpeek combines its own visit tracking with your store's orders and attributes sales to channels using the model you choose. Compare six models and see which sources start, support and close a purchase.
See Flowpeek, GA4, Google Ads and Meta Ads results side by side. Find out where the differences come from before you change the budget — without copying numbers between dashboards.
Set interest in your product range against carts and order data. Find products worth giving more visibility to, and ones whose offer is worth improving.
