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Store under
the lens.

Less guesswork.
More good decisions.

A short newsletter for people who grow an online store. Every so often we pick one analytics topic and show how to turn it into a concrete step. Please note: the newsletter is published in Polish.

FreeNo app account neededUnsubscribe whenever you likePublished in Polish

A good lead, straight to your inbox.

Join for free. You don't need a Flowpeek account. The newsletter is published in Polish.

The data controller is Flowpeek P.S.A. Delivery is handled by GetResponse. Privacy policy.

One practical tip every so often, in Polish. Unsubscribe via the link in any e-mail.

The kind of practical tip you'll find inside

One question.
One good lead.

We start with a situation you may know from your own store. We explain where to look and how to read the data. At the end you get a small task to complete.

I want tips like this

Store under the lens · Flowpeek

Sample tip

ROAS is going up.
Why is profit flat?

ROAS tells you how much revenue each zloty spent on ads brings in. It doesn't show profit, though. A campaign can sell more low-margin products or generate orders that are later returned.

  1. 01Compare the same period and the same group of orders.
  2. 02Account for returns, cost of goods and campaign cost.
  3. 03Check which products are driving the change in results.

One step for today

Pick one campaign and check its best-selling products. Do they still look as good once costs are included?

Read the full guide

What we'll write about

Data that helps you
run your store.

Ads and store results

How much revenue each zloty spent on ads brings in (ROAS), and why you also need to check margin, costs and returns.

Products and customer journeys

How to find products that attract attention but don't lead to an order.

Prediction and AI in practice

How to use signals of interest and ask better questions about your data.

Automation ideas

From in-store behavior to better-targeted communication. Even before the cart.

Questions and answers

Before you join.

How often will I get an e-mail?

Every so often, whenever we have another practical tip ready. These are short messages to read at your own pace, not daily mailings.

In which language is the newsletter?

The newsletter and its e-mails, including the signup confirmation, are written in Polish. The form, the consent and this page are in English.

Do I need to use Flowpeek?

No. The newsletter is free and doesn't require an app account. We write for store owners, marketers and e-commerce managers. Examples from Flowpeek help illustrate the analysis.

What happens after I sign up?

Check your inbox and confirm your signup in the message from Flowpeek. This way we make sure the tips reach the right address. Delivery is handled by GetResponse.

How do I unsubscribe?

Every e-mail contains an unsubscribe link. You can also write to support@flowpeek.app. Unsubscribing from the newsletter doesn't affect your app account or subscription.