Flowpeek in your store.
Works with any store. See the ready integrations, the data and how setup works.
WooCommerceOrders, events and visit context.See the integration
ShopifyConnect store data with Flowpeek analytics.See the integration
ShoperCheck what the store connection covers.See the integration
IdoSellSee the data and how the integration works.See the integration
PrestaShopFrom integration to reports.See the integrationLooking for marketing tool connections? See the full integrations catalog.
Set up in 48 hours. We configure everything for you.
Conversion funnel
The conversion funnel shows each step of the purchase: product, cart, checkout form and purchase. See how many visits reach each one and choose where to start making improvements.
30 days for PLN 0 · first payment after the trial · cancel anytime. We set it up for you within 48 hours.
With this module
From report to decision
See how many visits get as far as viewing a product, the cart and the checkout form, and how many end in a purchase.
Numbers and percentages help you spot where the biggest drop happens. You know which part of the process to check first.
A big drop before the cart points to the offer. A drop later on is a reason to check delivery, payment and forms.
Filter by device, traffic type and source. Check whether a drop affects the whole store, phones or a specific channel before you plan a fix.
value in everyday work
Without knowing the scale of a problem, it's easy to spend a sprint on a step few customers ever reach. The funnel helps you weigh the drop-off rate against the number of sessions and focus on the part of the purchase that matters to your store.
the scale of the problem
Put visits with product views, the cart, the checkout form and purchases side by side. Check whether visits already end at the offer or only when placing the order.
team priorities
Not every flaw in the store needs the same attention. The funnel helps you compare the scale of losses and choose the step your team should look at first.
checking after a change
Before the change, note the step and the metric you want to improve. After rollout, compare similar periods and traffic mix to see whether more sessions reach the next step.
Getting started
Go from setup to a specific question. During the trial, you'll see how this module helps in your day-to-day work.
01
We go through a test path and verify the product, cart, checkout form and purchase.
02
Read the number of sessions and the drop between steps. Choose one area to analyze.
03
Add journeys to the funnel picture. After the change, come back to the same report.
In your daily work
Store owner
Check at which step the funnel narrows the most and open the related reports.
What you gain
You know whether the first conversation should be about traffic quality, the offer or completing purchases.
E-commerce manager
Compare the number of sessions lost on the product page, in the cart and at checkout.
What you gain
You can justify the order of work with the scale of the observed problem.
UX / CRO specialist
Go back to the transition from the cart to the checkout form and compare the period before and after rollout.
What you gain
You assess the specific step the fix was meant to help and know which data to check next.
Product owner
Compare steps and devices before you plan the rollout order.
What you gain
The backlog starts with a well-founded purchase problem, not with the idea that's easiest to present.
Your plan for the first 30 days
Choose the purchase step that deserves your first effort.
We set up Flowpeek within 48 hours and check actions on the product page, in the cart and in the checkout form, as well as the purchase.
Read the number of sessions and the transitions. Pay attention to the differences between phones and computers.
Link the selected step with journeys. In the consultation, we'll discuss what's worth improving and how to test it.
Note the period and the metric. If you roll out a fix, come back to the same step and account for changes in traffic and the offer.
You have a chosen step, a rationale for why it matters and a way to assess a future fix.
Questions and answers
It points to the step that needs attention. You narrow down the cause by checking journeys, the page layout and your own checkout process.
The funnel describes recorded sessions and events. Order data comes from the store integration, so the scope of consents, tracking and the ability to link a visit all affect the comparison.
The step report shows the number of sessions that meet the conditions of a given step. The same person can have several sessions, so don't treat this number as the number of unique customers.
Look at both the drop-off rate and the number of sessions it affects. Choose a step with meaningful scale, then review the journeys and the page where users take that step.
Compare periods of similar length and take campaigns, seasonality and product availability into account. A better result after rollout alone isn't enough to attribute the whole effect to one change.
It's useful for an overall assessment. The funnel shows between which steps the number of sessions changes. That lets you point to a specific area to work on instead of reacting to a single aggregate metric.
All you need is to choose one step and one change to test. The report can be the basis for a short task for the person running the store or a developer you work with.
Choose “Try free for 30 days”. We'll set up tracking, and you'll see which purchase step deserves your first improvement.
From description to practice
Basics · 11 min read
Calculate your store's conversion rate, check the denominator and see what public averages really say. Set your own baseline split by device and source.
Read the guidePractice · 10 min read
Calculate the cost and gain of a threshold using your order value distribution. See how many new orders you need for free shipping to pay for itself.
Read the guidePractice · 7 min read
Pick a purchase step, compare devices and check user journeys. Plan a specific checkout test instead of guessing why conversion is lower.
Read the guide30 days on your own data
Start a 30-day trial. We set up and configure Flowpeek in 48 hours. You get a ready-to-use dashboard and a consultation in the first month.
30 days for PLN 0 · first payment after the trial · cancel anytime
See pricing after the trialReports that complement each other
Open a visit's history and follow the path from the first page to the cart or order. See where the visitor came from, which products they viewed and what they did, step by step.
See which devices and browsers customers use to visit your store and how often they buy. Pick the setup where you should test checkout first.
Compare the pages visitors land on and see what they do next. Choose a landing page or product page worth improving based on the data collected.
