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User journeys

See what leads up to a purchase. And what stops a customer.

Open a visit's history and follow the path from the first page to the cart or order. See where the visitor came from, which products they viewed and what they did, step by step.

30 days for PLN 0 · first payment after the trial · cancel anytime. We set it up for you within 48 hours.

User journeysFlowpeek

Path to an order

Today · 10:42
10:42

Visit from Google Ads

Campaign · fall collection

10:43

Product viewed

Product A

10:45

Added to cart

1 product · PLN 249

10:48

Order

Confirmed by the integration

Page views, interactions and entry sources line up in a single timeline.

From report to decision

See more.
Choose your next step.

  • Follow a visit step by step
  • Compare the paths of buyers and everyone else
  • Pinpoint the moment that needs fixing
01

A clear visit history

Visited pages and recorded actions are laid out in order. You can see what happened from the moment someone entered the store.

02

Products next to the visit history

In the visitor card, switch between the overview, products, sessions (that is, visits) and orders. Check which offers they kept coming back to and how they found the store.

03

Product, cart, order

See the shopping events recorded one after another. When the integration links a visit to an order, you'll find it in the same history.

04

A starting point for improvements

Find recurring drop-off points in the journeys and pick a page or purchase step to examine more closely.

01

value in everyday work

Fewer fixes based on guesswork.

Every change to the store takes up your team's time. Journeys help you prepare a narrower, better-described task: you point to the moment the visit broke off, show examples and agree on what to check before rolling it out.

  • A concrete example for your web designer or developer
  • Separating an ad problem from a site problem
  • A hypothesis you can verify in the funnel
02

from entry to decision

Read a visit like a story, not a pile of separate events.

A customer may look at several products, go back to a category and only later open the cart. The timeline lets you see the order of those steps and the point at which the recorded visit ends.

  • Page views and events on a timeline
  • Separate sessions you can expand
  • Entry source and device context
03

campaigns in the context of the store

See what happens after someone clicks an ad.

A popular link doesn't necessarily lead to interest in your offer. Review visits from a campaign and see whether visitors land on the right products, move on to the cart and reach the next step.

  • The page where the visit started
  • Products and next steps after entry
  • The linked order, when available
04

from observation to improvement

Find a pattern worth checking at a larger scale.

A single story suggests a question. Several similar journeys help you choose an area to check in the funnel before you spend time changing the store.

  • Comparing visits with and without a purchase
  • A starting point for page analysis
  • A concrete hypothesis to test

Getting started

Start with your own store.

Go from setup to a specific question. During the trial, you'll see how this module helps in your day-to-day work.

  1. 01

    We set up tracking

    We launch tracking on your site, connect the store and check a test visit. You start with a ready-to-use dashboard.

  2. 02

    Open a specific visit

    Choose a visitor and expand a session. Follow the pages, events and any available links to an order.

  3. 03

    Compare several journeys

    Put visits with and without a purchase side by side. Treat a recurring pattern as a hint for a test.

In your daily work

From question to action.

E-commerce manager

Customers view a product but don't go any further.

Open a few journeys and check which pages or actions come right before they leave.

What you gain

You pick a specific element of the product page to check instead of rebuilding the whole offer straight away.

Campaign specialist

A new campaign is bringing in visits.

Review the path from the landing page to products and the cart, and compare it with what the ad promises.

What you gain

You have material to decide whether to fix traffic targeting, the campaign message or the landing page.

UX / CRO specialist

The funnel showed a drop-off before the order.

Check how visits ending at that step unfolded and compare them with purchasing visits.

What you gain

You prepare a better-targeted test of the checkout process and show your team examples of behavior.

Store team and agency

Before the next store redesign, review visits leading to and from a key product page.

Note the recurring steps and the questions the sales report alone can't answer.

What you gain

You prepare a change brief based on customer behavior and reduce the risk of working on a random part of the site.

Your plan for the first 30 days

Check the value.
On your own data.

Prepare one hypothesis for improving purchases, based on real visits.

  1. 01

    Connect your store to the visit history

    Within 48 hours we set up Flowpeek, event tracking and the store integration. You get a dashboard ready for working with journeys.

  2. 02

    Choose a problem to trace

    Start with a product, the cart or a campaign where you want to understand behavior after entry.

  3. 03

    Compare how visits unfold

    Review several histories with and without a purchase. In the consultation, we'll help you tell a one-off case from a recurring pattern.

  4. 04

    Write down the task and the metric

    Point to the element to check, attach examples and choose the report where you'll assess the effect of any fix.

How will you know it's worth it?

You finish the trial with a described problem, sample visits and a next step your team understands.

Try free for 30 days

Questions and answers

Good to know before you start.

Will I see all of a customer's previous visits?

You'll see the history collected by Flowpeek and linked through available identifiers. Installing the tracker or importing orders does not recreate visits from before the setup.

Is this a recording of the customer's screen?

It's a chronological record of page views and events, not a video of the session. The tracker does not record what people type into forms. Session recordings with AI analysis are in the works (beta testing).

How is a journey different from a funnel?

A funnel shows how many recorded visits reach each step of the purchase. A journey shows how one specific visit unfolded. Start by finding the step where many visits end, then look at examples.

Will I see which campaign a visit came from?

Yes, if the link contains a recognizable campaign or click tag, or if the browser passes on the page the visit came from. Flowpeek shows the information that's available; it doesn't guess a missing source.

Is a single journey enough to decide on rebuilding the store?

It's good material for spotting a problem, but check its scale across more visits and in summary reports. Then choose the change and how you'll measure its effect.

We already track conversions. Why do we need individual journeys?

A conversion shows the outcome, while a journey lets you look inside the visit. Use it when you need to explain a step flagged by the funnel or prepare an example of a problem for your team.

Do I have to go through every visit?

No. Start with a question and a selected group of examples, e.g. visits that end at the cart. Then check the pattern from the journeys in a summary report. It's analysis of a specific problem, not an obligation to watch all your traffic.

How can I test this module in my own store?

During the trial, review a few journeys with and without a purchase. In the consultation during your first month, we'll help you read them in the context of your store.

From description to practice

See how to use it in your store.

30 days on your own data

Work with your own store's data for 30 days.

Start a 30-day trial. We set up and configure Flowpeek in 48 hours. You get a ready-to-use dashboard and a consultation in the first month.

  • No fixed-term contract
  • We set everything up for you in 48 h
  • App servers in Germany (EU)
  • Cancel anytime