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flowPredict

See purchase intent. Put it to work in your marketing.

Flowpredict scores every visitor's interest in buying on a scale of 0–100. Find people with a high score before they add a product to the cart, and pass them on to marketing automation.

30 days for PLN 0 · first payment after the trial · cancel anytime. We set it up for you within 48 hours.

Use case · before the cart

Browsing the product list

Comes back to the offer. Compares. Hasn't added anything to the cart yet.

FlowpredictHigh intent score

The model scores the available behavior. The cart is one of the signals — not a condition for entering this scenario.

A tag for the identified contact

high_intent_before_cart

A segment for follow-up messaging in your marketing platform.

More remarketing options

The cart isn't the first buying signal.

Someone can browse your product list carefully, keep coming back to the store and still have an empty cart. Flowpeek lets you use a score of that interest to pick the contacts worth helping toward the next step.

It's an extra signal for marketing: behavior + model score + contact context. Your current tool still runs the messaging.

  1. 01 · Behavior

    The customer browses the offer

    Product lists, further page views and return visits build a history of interest. You don't have to wait for an add-to-cart event.

  2. 02 · Flowpredict

    The model ranks intent

    A 0–100 score helps you pick out the stronger signals. Open the journey and see what's behind a specific person's score.

  3. 03 · Automations

    The contact gets tagged

    Combine a score threshold with the scenario's conditions. An identified contact with the right consent gets a tag, a field or another supported action.

  4. 04 · Your platform

    You follow up with a relevant message

    Use the segment in your messaging: help them choose a product, remind them of a collection or clear up doubts before they buy.

You stay in control of who's in the group and what the message is. Your own threshold, a purchase check and re-entry rules let you fit the scenario to your store.

See prediction in automations

The Flowpredict score is a relative intent score, not a percentage chance of purchase. Flowpeek passes supported actions to the connected platform; you set up campaigns and any audience sync to an ad platform in your own tools.

Flowpredict in the app

The score is just the start.
The journey gives it context.

See four different profiles from Flowpeek. Compare the score, activity and purchase stage to choose the right next step — from watching interest grow to changing your messaging after an order.

Cart without a purchase

The interest is there. The purchase isn't yet.

Two visits, seven page views and an add to cart. A score of 71 helps you spot the interest, and the journey shows where this visitor stopped.

71/100
intent score
2
visits
7
page views
0
purchases
Visitor profile in Flowpeek: score 71 out of 100, feature radar, 2 visits, 7 page views, an add to cart and no purchase
Flowpredict · a 71/100 score with the visit history and feature radar. Identifying data is hidden; the panels are shown side by side.

Connect the score with the stage of the visit

Check which products were viewed and set up a scenario for a high score without a purchase. This profile is anonymous — a contact action requires the visitor to be identified, the right consent and a connected integration.

Scores 40, 71 and 95 belong to different people. It's a relative intent score on a 0–100 scale, not a percentage chance of purchase. The model accuracy shown on the cards comes from a test on a balanced sample.

Intent doesn't stand still

New behavior.
New context for decisions.

A customer doesn't have to add a product to the cart right away. They may keep coming back to the offer and comparing products. Flowpredict helps you catch a change in intent at the next scoring — and you decide which score you want to act on.

  1. 01

    New activity appears

    Returning to the store, browsing the offer and further interactions add to the visitor's history.

  2. 02

    The model scores the new context

    At the next recalculation, Flowpredict takes the available set of behavioral features into account.

  3. 03

    The score may change

    It can go up, go down or stay the same. It isn't a sum of points added for every click.

  4. 04

    The scenario checks the conditions

    Your score threshold, the purchase stage and the contact conditions decide whether the configured action can run.

Example: with a threshold of 70, a score of 40 doesn't trigger the prediction condition yet. If the score later reaches the threshold, the rule can be met even without a cart.

Build a scenario with prediction

From report to decision

See more.
Choose your next step.

  • Recognize interest before the cart
  • Review top users who haven't purchased
  • Pass intent on to marketing automation
01

Know which visits to start with

The Top users report shows the people with the highest interest scores for whom the report doesn't include a purchase. Open their visit histories and see which offer they keep coming back to.

02

Combine the topic with the strength of interest

The offer someone views tells you what they're looking for. The Flowpredict score adds an assessment of their behavior, which you can combine with a category, a product or engagement.

03

Prepare a group for follow-up communication

The Flowpredict score can trigger an automation or be one of its conditions. Mark a recognized contact who has the right consent with a label, or tag, in your marketing tool. That way you can build an audience based on their interest.

04

Understand what's behind the score

Next to the score, you'll see a feature chart and the course of visits. You can check what behavior goes with a high score, how many people get a similar score and how the model performs in tests.

01

intent before the cart

Interest starts earlier than an abandoned cart.

A visitor may browse listings, compare offers and come back to the store before choosing a product. Flowpredict gives you a signal to analyze this stage. Combine it with the page being viewed to prepare follow-up communication for recognized contacts.

  • A relative interest score from 0 to 100
  • Combining the prediction with a view of a selected listing or category
  • A scenario that doesn't require an earlier add-to-cart
02

top users without a purchase

Find high interest that hasn't turned into an order yet.

The Top users report surfaces visitors with the highest scores and no purchase included in the report. Choose a segment, see the scale of activity and open the journey. You get a concrete starting point for analyzing your offer and choosing a marketing use.

  • A score table with device and number of page views
  • Segments with configurable thresholds
  • Going from a selected row to the visitor's journey
03

score and behavior

Check what the interest is about.

A number alone won't pick the right message. Set the score against the feature radar, visits and the offer being viewed. Repeated returns to one brand may lead to a different communication topic than a quick look through several categories.

  • A radar of each feature's estimated contribution to the score
  • A history of recorded pages and interactions
  • Context for choosing the topic and the next step
04

prediction in your platform

Turn an ML score into a tag your marketing can use.

In Automations, set a score threshold and additional conditions, then choose an action in the connected tool. A tag, a score field or a change in scoring helps you choose an audience for follow-up communication. The action requires a recognized contact with the appropriate current consent.

  • The model's score as a trigger or a condition
  • Combined with interest in the offer and engagement
  • Actions matching what the connected platform supports
05

from the first scenario to assessment

Choose a goal, then set the threshold.

Start with a situation that matters for your store: interest in a category or returning to an offer without buying. Check the Flowpredict scores, choose the conditions and follow how the automation runs. The scenario doesn't have to start with the cart. Later visits and purchases will help you assess how useful the selected group is.

  • Group size visible in segments and the distribution
  • An ML condition matched to the scenario
  • Separate assessment of the model and the effect of communication

Getting started

Start with your own store.

Go from setup to a specific question. During the trial, you'll see how this module helps in your day-to-day work.

  1. 01

    Find interested visitors

    Open the Top users report for visitors without a purchase included in the report. Choose a segment and go to specific journeys.

  2. 02

    Connect the score with your offer

    Check the pages and products viewed. Choose a situation where intent, together with the topic of interest, can help with follow-up communication.

  3. 03

    Use the signal in an automation

    Set the threshold, conditions and action for recognized contacts with current consents. Check the tag in your marketing platform and what happens next.

In your daily work

From question to action.

High intent before the cart

A contact views a product listing, and Flowpredict shows a high score.

Combine the view of the category URL with an ML condition and prepare a tag for follow-up communication.

What you gain

You use the interest signal at the selection stage, before an abandoned cart ever appears.

Same topic, different priorities

Two people are interested in a similar offer, but their scores and behavior history differ.

Set the score against their journeys and split the score ranges in the automation.

What you gain

You prepare groups by topic and strength of interest, which you can assign different next steps to.

Contact scoring for marketing

A contact reaches the selected Flowpredict score.

The scenario adds a tag, saves the score in a field or changes the scoring in your marketing tool, depending on the available actions.

What you gain

The prediction becomes information used for segmentation and communication in the tool you already have.

Your plan for the first 30 days

Check the value.
On your own data.

Choose one group of interested visitors and see how to use prediction before the cart.

  1. 01

    Launch tracking and check the model

    We set up Flowpeek within 48 hours. We also check data availability and model readiness for your store.

  2. 02

    Open Top users

    Review the scores for visitors without a purchase included in the report and the journeys of selected people. Find the offer that's generating interest.

  3. 03

    Design the use case

    In the consultation, choose the threshold, conditions and action for recognized contacts, or a way to analyze visits further.

  4. 04

    Check how it runs and what happens next

    Verify the tags in the connected platform. Decide how you'll assess the usefulness of the group and the effect of communication.

How will you know it's worth it?

You know where you can see intent before a purchase, and you have a concrete use for prediction or a plan for preparing the data the model needs.

Try free for 30 days

Questions and answers

Good to know before you start.

Does a score of 73 mean a 73% chance of purchase?

No. It's a relative score from 0 to 100 that ranks recorded signals of interest. It is not a percentage probability of purchase.

Does the customer have to add a product to the cart first?

No. The cart isn't a required condition for the scenarios described. You can combine a view of a product listing or another page with the available Flowpredict score and trigger an action for a recognized, eligible contact.

What does the Top users report show?

Visitors with the highest propensity scores and no purchase included in the report. In the table you'll see, among other things, the score, the device and the number of page views; the Journey button takes you to the selected person's history. An entry in the report doesn't yet mean you have their contact details for communication.

What score counts as high?

You decide which scores belong to each group in the report. You set the threshold that triggers an automation separately. Match it to your goal and your store's data: an example of 70/100 is neither a universal cutoff nor a guarantee of results.

Can the prediction tag a contact automatically?

Yes, through Automations. You specify which Flowpredict score should start the process or allow the next step. In the connected tool, you can add a tag, fill in a field or change the contact's score, depending on the integration. Before acting, the system checks that the contact is linked to the visit and has current consent.

Does a high score mean I should send a discount?

The score helps you choose a group, but it doesn't dictate the offer. You can prepare communication that explains the product, reminds them of a category or helps them choose a variant. Match the action to the customer's situation and your store's economics.

How do I assess the model's quality and the effectiveness of communication?

These are two separate questions. Read the model's test result together with the description of the group tested. A test with a fixed ratio of buyers to non-buyers doesn't show effectiveness across all of your store's traffic. Assess how useful the score is based on later visits and purchases. Check the impact of communication using a comparison method agreed in advance.

Will Flowpredict be ready from day one?

We set up tracking within 48 hours. Prediction also needs suitable data and an available model; we check their readiness during launch. In the consultation during your first month, we help you choose a practical use.

From description to practice

See how to use it in your store.

30 days on your own data

Work with your own store's data for 30 days.

Start a 30-day trial. We set up and configure Flowpeek in 48 hours. You get a ready-to-use dashboard and a consultation in the first month.

  • No fixed-term contract
  • We set everything up for you in 48 h
  • App servers in Germany (EU)
  • Cancel anytime