Conversion needs attention
An alert flags a low conversion rate. You open the funnel, check the step and review a few journeys. Your team gets a specific question to investigate.
A signal to analyze, without constantly refreshing the dashboard.
Alerts and reports
An important change?
Find out about it.
You don't have to watch the summary screen all day. Set your own thresholds for store metrics and schedule email reports. You'll get a signal to check what's going on, plus a regular review of your data.
Try free for 30 daysBook a demo · 30 min(online meeting, opens in a new tab)See what you can monitor
30 days for PLN 0 · first payment after the trial · cancel anytime. Set up in 48 hours.
Two ways to stay up to date
A signal when a result meets a condition.
For example: conversion rate below a threshold you choose.
You choose the metric and the limit
A report that fits your routine.
For example: a review of the last 7 days on Monday at 08:00.
You choose the timing and the content
8
metrics for alerts
7
report sections to choose from
3
report delivery schedules
Choose what you want to know about
From conversion to traffic.
One condition, a clear signal.
A rule compares a metric's value with the threshold you set. You can react to a low result, a spike in activity or reaching a chosen sales level.
Today
Conversion rate
Spot a result that needs a closer look. Open the funnel and customer journeys before you decide whether to change the ad, the offer or a step of the purchase.
Sample condition — you set your own threshold in the dashboard
Below 2%
How you set up a rule in the app
Your threshold.
Your frequency.
Choose a metric, a “more than” or “less than” condition and a limit value. Add a description so you know right away what the rule is about.
- Four comparisons: >, ≥, < and ≤
- Interval between alerts: 1 h, 6 h, 24 h or a week
- Turn rules on, off or delete them
The interval limits repeat sends of the same rule. It doesn't guarantee when a message will be delivered.
The report you start your day with
Your store's results.
Straight to your inbox.
Schedule your own data review: a short morning report, a weekly summary or material for closing the month. Each schedule has a name, a data period, a send time and the sections you choose.
Daily, weekly or monthly
You choose the time, and for weekly and monthly reports also the day they're sent.
Send time and data range are set separately
Choose from today, yesterday, the last 7 or 30 days, this week, this month and last month.
Content that fits your work
Tick the sections you need. The report can also include a short AI comment on the data when the configured model is available.
Choose from 7 report sections.
01
Traffic summary
A quick overview of activity in your store.
02
Conversions and revenue
Sales results next to traffic data.
03
Product report
Data that helps you gauge interest in your offer.
04
Top products
The products worth looking at first.
05
Traffic channels
Context on where visitors come from.
06
Device breakdown
The phone, desktop and other device perspective.
07
Page results
Pages where you can start your next analysis.
As much context as you need.
You can set up several schedules with different ranges and delivery rhythms.
Less checking. A better starting point.
You know when to look at the data.
A promotion just went live
You set a threshold for active sessions or daily revenue. When the result meets the condition, you check the scale of traffic, the products viewed and sales.
You know when it's worth looking at the campaign's effects.
Monday team meeting
You schedule a report for 08:00 with data from the last 7 days: traffic, conversions, products and channels. You have material to point out topics that need further checking.
A repeatable review of results before you discuss priorities.
Getting started
Start with one alert and one report.
- 01
Pick a key metric
Set your own threshold and a sensible interval between messages. Match the limit to your store's scale and rhythm.
- 02
Schedule a results review
Choose the data period, the sections you need and the report time. Start with the information you use in daily decisions.
- 03
Check delivery and fine-tune the rules
With sending active, test the user's address. During the first month, refine thresholds and report content with our team.
Questions and answers
Good to know before you start.
Do I have to set up a mail server myself?
Flowpeek handles sending the notifications. In the dashboard you choose rules and schedules; messages go to the address assigned to the user. Delivery requires sending to be active in that dashboard — you can check its status in the notification settings.
Does an alert mean Flowpeek knows why something changed?
An alert tells you that a metric's value meets the condition you set. You look for the cause in the reports: for example in the funnel, sources or product analytics. The notification alone doesn't tell you whether the problem comes from ads, the offer or how the store works.
Will I keep getting the same message over and over?
For each rule you choose the minimum interval between repeat notifications: an hour, 6 hours, a day or a week. You can also turn the rule off. It's a frequency limit, not a promise of instant sending after an event.
Can I schedule several different reports?
Yes. You can add several schedules, for example a daily summary of yesterday and a weekly review of the last 7 days. For each one you choose a name, a data range, a send time and sections.
Will the AI summary always be part of the report?
The AI summary uses Flowask credits or your own API key. When credits run out, the report arrives without the AI summary. The report data remains the basis of your analysis, and the summary is worth checking in the context of the chosen period and your store's situation.
Is this the same as the Flowpeek newsletter?
They serve two different purposes. In-app reports contain your store's data and go to dashboard users. The newsletter is a separate, optional email with analytics tips. You don't need to subscribe to it to use the app's notifications.
How are alerts different from automations?
Alerts help you and your team react to your store's results. Automations carry out configured marketing actions, such as tagging contacts by Flowpredict score and behavior. You can use both modules in the same workflow.
Automations
From identified intent to marketing action.
Conversion funnel
From a signal about a result to the step worth looking at.
Product analytics
From store revenue to the results of a specific offer.
Step-by-step guide with screenshots
Set up your first alert and a regular report.
Choose a metric, pick a threshold, check the test message and decide what to do when you get a signal.
Go through the setup step by step30 days on your own data
Decide what you want to know. Try Flowpeek for 30 days.
Start with your own store's data. We'll set up Flowpeek and help you choose the metrics and reports for your first results review.
- No fixed-term contract
- We set everything up for you in 48 h
- App servers in Germany (EU)
- Cancel anytime
Try free for 30 daysBook a demo · 30 min(online meeting, opens in a new tab)
30 days for PLN 0 · first payment after the trial · cancel anytime
See pricing after the trial