Get to know your customer in the context of their visits and purchases.
A card for each recognized customer: visits, purchases and consents in one place. Check the context before you choose an audience or plan your communication.
30 days for PLN 0 · first payment after the trial · cancel anytime. We set it up for you within 48 hours.
FlowprofileFlowpeek
Flowprofile · customer context
Customer profile
Identified via: store integration
Linked sessions
4
Last purchase
PLN 249
Interest
Product A, fall collection
Latest activity
Viewing a product
Marketing consent
Checked separately
From report to decision
See more. Choose your next step.
Open a recognized customer's card
See available links to visits
Check consents before any marketing action
01
Customer list and card
Find a profile, check its source and go to the details. You can also open the card from a linked visit or journey.
02
History with a confirmed link
Combine information about a person with their behavior wherever the integration has provided the right identifiers. A profile from an account or newsletter sign-up may appear even before the first order.
03
Recognition before purchase
Supported store connections can pass on data from customer accounts or newsletter sign-ups. In WooCommerce, a customer can also be recognized after logging in or using a supported form.
04
Consents on the profile
Keep information about recognizing a person separate from permission to send marketing communication. Assess which actions are backed by the available data.
01
value in everyday work
Don't start every conversation about a customer from scratch.
Scattered information makes it harder to prepare a well-targeted communication scenario. The profile organizes the recognition source, history and consents, so your team can go straight to the question of what to do next.
A recognized customer's context on a single card
A starting point for a segment or automation
Less manual piecing together of history before a decision
02
customer context
Open the available information about a person on a single card.
The profile list leads to the source of a person's recognition and their linked history. Instead of piecing context together from separate places, you start from one customer card.
List and card of a recognized profile
Sources of a person's recognition
Available links to visit history
03
recognition before purchase
Include customers who identified themselves earlier.
A store account, a newsletter sign-up or a supported form can provide data for recognition. The scope depends on the platform; during setup, we check what information and links your store passes on.
Customer data from supported integrations
Logins and forms in the WooCommerce integration
Distinguishing identity from traffic history
04
preparing for communication
Check the consent status before you choose an action.
Knowing a customer and being allowed to send them marketing are two different things. The profile card helps you read the available context and choose a scenario in the connected tool with consents taken into account.
Consent status in the context of the profile
A link to the visit, when confirmed
A basis for planning supported communication
Getting started
Start with your own store.
Go from setup to a specific question. During the trial, you'll see how this module helps in your day-to-day work.
01
We connect your store integration
We check which customer data, events and consents your platform makes available.
02
Open a profile
Find a recognized person on the list or go to them from a linked visit.
03
Choose the next action
Read the available context and the consent status. Use them when planning supported marketing scenarios.
Recognition requires data from an integration or another supported link. An anonymous visit doesn't automatically mean you know the customer.
Will importing customers link their earlier anonymous visits?
Simply pulling customer data from the store doesn't link it to earlier anonymous visits. A confirmed link is needed, e.g. recognizing the customer during a visit or through a supported form.
Is the scope the same on every store platform?
It differs in how recognition works, the history available and the consent data. That's why we check the scope for your specific platform before launching a scenario.
Where can I get to Flowprofile from?
You can start from the list of profiles. The linked card is also available for a recognized person in the traffic, visitors and user journey views.
Is being added to the customer database consent to the newsletter?
No. A customer record identifies a person, while consent describes a specific purpose of communication. Before taking action, check the current consent status and what the integration supports.
Is this yet another CRM to fill in by hand?
Flowprofile collects the available information from the store and recorded visits. It isn't meant for running a sales process manually. It helps you check a recognized customer's history before planning marketing activities.
We have a contact database in our mailing system. What does a profile add?
It helps connect recognizing a person with the context of their visits and purchases, wherever a confirmed link is available. That way a scenario can take into account behavior in the store, not just being on a list.
How can I test this module in my own store?
Start a 30-day trial. We'll check the scope of data from your platform, set up the connection and show you how to use the available profiles.