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Flowprofile

Get to know your customer in the context of their visits and purchases.

A card for each recognized customer: visits, purchases and consents in one place. Check the context before you choose an audience or plan your communication.

30 days for PLN 0 · first payment after the trial · cancel anytime. We set it up for you within 48 hours.

FlowprofileFlowpeek

Flowprofile · customer context

Customer profile

Identified via: store integration

Linked sessions

4

Last purchase

PLN 249

Interest

Product A, fall collection

Latest activity

Viewing a product

Marketing consent

Checked separately

From report to decision

See more.
Choose your next step.

  • Open a recognized customer's card
  • See available links to visits
  • Check consents before any marketing action
01

Customer list and card

Find a profile, check its source and go to the details. You can also open the card from a linked visit or journey.

02

History with a confirmed link

Combine information about a person with their behavior wherever the integration has provided the right identifiers. A profile from an account or newsletter sign-up may appear even before the first order.

03

Recognition before purchase

Supported store connections can pass on data from customer accounts or newsletter sign-ups. In WooCommerce, a customer can also be recognized after logging in or using a supported form.

04

Consents on the profile

Keep information about recognizing a person separate from permission to send marketing communication. Assess which actions are backed by the available data.

01

value in everyday work

Don't start every conversation about a customer from scratch.

Scattered information makes it harder to prepare a well-targeted communication scenario. The profile organizes the recognition source, history and consents, so your team can go straight to the question of what to do next.

  • A recognized customer's context on a single card
  • A starting point for a segment or automation
  • Less manual piecing together of history before a decision
02

customer context

Open the available information about a person on a single card.

The profile list leads to the source of a person's recognition and their linked history. Instead of piecing context together from separate places, you start from one customer card.

  • List and card of a recognized profile
  • Sources of a person's recognition
  • Available links to visit history
03

recognition before purchase

Include customers who identified themselves earlier.

A store account, a newsletter sign-up or a supported form can provide data for recognition. The scope depends on the platform; during setup, we check what information and links your store passes on.

  • Customer data from supported integrations
  • Logins and forms in the WooCommerce integration
  • Distinguishing identity from traffic history
04

preparing for communication

Check the consent status before you choose an action.

Knowing a customer and being allowed to send them marketing are two different things. The profile card helps you read the available context and choose a scenario in the connected tool with consents taken into account.

  • Consent status in the context of the profile
  • A link to the visit, when confirmed
  • A basis for planning supported communication

Getting started

Start with your own store.

Go from setup to a specific question. During the trial, you'll see how this module helps in your day-to-day work.

  1. 01

    We connect your store integration

    We check which customer data, events and consents your platform makes available.

  2. 02

    Open a profile

    Find a recognized person on the list or go to them from a linked visit.

  3. 03

    Choose the next action

    Read the available context and the consent status. Use them when planning supported marketing scenarios.

In your daily work

From question to action.

CRM specialist

You want to understand a recognized person's interests.

Open Flowprofile and check the available links to their visit history.

What you gain

You prepare communication based on the customer context you've collected.

Marketing automation specialist

A scenario is meant to respond to visitor behavior.

Check recognition, the contact link and the consent status before launching it.

What you gain

You can verify whether the planned action has the right recipient and a basis for running it.

E-commerce manager

After connecting the store, profiles appear without any history of anonymous visits.

Check the recognition source and the scope of the integration.

What you gain

You understand what data the platform provides and where an additional link is needed.

CRM team

You're preparing a scenario for returning customers.

Open sample profiles and check which behaviors and consents actually help describe the audience.

What you gain

The automation brief is based on specific customer context and communication conditions.

Your plan for the first 30 days

Check the value.
On your own data.

Prepare a communication scenario based on a recognized customer's context.

  1. 01

    Connect your customer sources

    Within 48 hours we set up Flowpeek and the store platform integration. We check how customers get recognized.

  2. 02

    Open sample profiles

    Go from the list or a linked visit to the card. See information about the person, their history and consents.

  3. 03

    Choose useful context

    In the consultation, we'll discuss which behavior or data will be useful in the communication you're planning.

  4. 04

    Write down the audience and the condition

    Prepare a scenario definition and an action that can be carried out in the connected marketing tool.

How will you know it's worth it?

You can describe the audience, their context and a sensible next step in communication.

Try free for 30 days

Questions and answers

Good to know before you start.

Will every visitor get a recognized profile?

Recognition requires data from an integration or another supported link. An anonymous visit doesn't automatically mean you know the customer.

Will importing customers link their earlier anonymous visits?

Simply pulling customer data from the store doesn't link it to earlier anonymous visits. A confirmed link is needed, e.g. recognizing the customer during a visit or through a supported form.

Is the scope the same on every store platform?

It differs in how recognition works, the history available and the consent data. That's why we check the scope for your specific platform before launching a scenario.

Where can I get to Flowprofile from?

You can start from the list of profiles. The linked card is also available for a recognized person in the traffic, visitors and user journey views.

Is being added to the customer database consent to the newsletter?

No. A customer record identifies a person, while consent describes a specific purpose of communication. Before taking action, check the current consent status and what the integration supports.

Is this yet another CRM to fill in by hand?

Flowprofile collects the available information from the store and recorded visits. It isn't meant for running a sales process manually. It helps you check a recognized customer's history before planning marketing activities.

We have a contact database in our mailing system. What does a profile add?

It helps connect recognizing a person with the context of their visits and purchases, wherever a confirmed link is available. That way a scenario can take into account behavior in the store, not just being on a list.

How can I test this module in my own store?

Start a 30-day trial. We'll check the scope of data from your platform, set up the connection and show you how to use the available profiles.

From description to practice

See how to use it in your store.

30 days on your own data

Work with your own store's data for 30 days.

Start a 30-day trial. We set up and configure Flowpeek in 48 hours. You get a ready-to-use dashboard and a consultation in the first month.

  • No fixed-term contract
  • We set everything up for you in 48 h
  • App servers in Germany (EU)
  • Cancel anytime